05 Dec

Don’t Rely on Social Networks to Always Be There

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Google plans to close Google Reader on July 1, and users that relied heavily on the service are searching aimlessly to find a suitable replacement.   This won’t be a major issue for many because Google reader isn’t a mission critical application. What about those companies that rely on Facebook or Google as their primary source of information? I see many small businesses that use Facebook as their primary website and opt to not have a website at all.

Google Reader is a good example of why you should NOT rely that heavily on third party sites as your primary source of information. There are many other reasons you should use a website for this, such as building your SEO creating a custom brand experience, but the fact is, Facebook could change its terms and conditions at any time.   For the foreseeable future, I doubt we see any major changes to social media, but you still don’t know what the future holds. You have no control.

Your website should always be the primary source for information on your company. Facebook and Google+ pages are outlets for your customers to find you. If/When they are interested in your product or service, they’ll go to your website for more information. A negative perception still holds true when you don’t have a website at all. In other words, you are perceived as a “small potatoes” business when you don't have a website at all.  This raises questions, like "How long will this person be around?" or "Can I trust their quality of service?".

So take back control of your data. Build your website and use it as the backbone of your business. You may thankful you took this advice in the future.

Last modified on Tuesday, 03 December 2013 22:03
Chad VanCalster

Chad VanCalster is a businesss development specialist with Sonix Studio, a web development, design, SEO and hosting firm with offices in Green Bay, Wisconsin and Dallas, Texas. A Computer Science graduate of Northeast Wisconsin Technical College, Chad started his career consulting for large corporations in the northern Wisconsin region, including Wisconsin Tissue, Georgia Pacific and Schneider National, among others.

Through experiences with marketing within his own company, Chad became a student of Internet Marketing, with a focus on Social Media.  That eventually branched into helping clients with THEIR Social Media Marketing.  Chad is an expert at using social media to expand your credibility and impact in your chosen markets.

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