04 Feb

Super Bowl Ads Are Expensive But Your Marketing Doesn’t Need To Be

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Dodge Ram: God Made A Farmer Dodge Ram: God Made A Farmer blog.zap2it.com

Yesterday was the Super Bowl and a large part of the World tuned in to watch the game, and then another large portion of the world’s population tuned in to watch the commercials.  There are business owners out there that were thinking to themselves:  I want to have a commercial air in the Super Bowl day.


There is nothing wrong with that thinking as that shows a determination to grow their business, but you no longer have to wait to make an impact as big as a Super Bowl ad.  In today’s constantly moving world of social media companies have the opportunity to make a name for themselves RIGHT NOW and the cost barrier to entry is very low.  Please not that this is not free, even if you do it yourself, because after all time is money.


Companies want to make the biggest splash with the least amount of money (or effort) so that they can attain that vaunted ROI.  Social media allows you to do that but only if you are efficient and know who you want to target.  Posting pictures that are irrelevant or or blog posts that are hap-hazard is a quick way to lose followers of your brand.


A company needs to be engaging so that the future customer learns to trust them.  There needs to be a give and take of information so listen to what your followers are telling you.  Once you have listened then you can become more engaging and that means more trust-worthy.  Once your company becomes trust-worthy then any missteps you take along the way are less likely to doom you.  We all make mistakes, especially companies, and the public is willing to forgive as long as you have earned their trust.


When you start in social media think of the companies that you follow and what they are doing to attract their target market and then mimic that for your business.  Last nights Super Bowl was a virtual classroom on how to leverage social media for your brand.  Every commercial that aired, if memory serves me correctly, featured a hashtag that related to that brand and that commercial.  The Oreo commercial featured two hashtags (#cookiethis or #cremethis) and that isn’t the only one.  An on the fly hashtag (#DunkInTheDark) was created when the lights went out and that was retweeted over 14,000.


What is to prevent a local restaurant from creating their own hashtag and letting their customers know it exists by printing it on the receipts, menus and having the wait staff mention it.  Can you recall a time when you were at a restaurant where people didn’t have their phones sitting out on the table?  Take advantage of that moment and allow the customers to become your content creators.


Worried about negative feedback?  That’s ok as you now have the opportunity to engage (and become more trustworthy) with those that had a poor experience.  For example, if you are a golf course and one of the sprinkler systems malfunctioned (just like the lights in the Super Bowl) and one of the patrons was doused with water and they posted that to Facebook you would now have an opportunity to correct the issue, explain the problem and remove any doubt from a perspective client that you care about your members.  These are items that can be addressed through social media that will allow you to create the brand you want without having to spend the amount of money that Pepsi, Ford, Chevy, Audi or Oreo spent for a 30 second commercial.


Making an impact on your business does not have to cost a fortune but it does take time and the adage that Rome Wasn’t Built In A Day holds true, even for the 24 hour per day movement of social media.

Last modified on Tuesday, 12 November 2013 05:43
Jason Bahamundi

Jason Bahamundi is a marketing specialist with Sonix Studio, a web development, design, SEO and hosting firm with offices in Green Bay, Wisconsin and Dallas, Texas.  An MBA graduate from Iona College in New Rochelle, NY with a BS in Marketing from SUNY-Oswego Jason started his career in marketing in the television industry creating marketing plans for Fortune 500 companies including Pfizer, Clorox, Kraft and Darden Restaurants to name a few.

Jason is not only a marketing professional, but also an Ironman triathlete, which is to say that he knows no limits.  Being able to be creative on the fly is one of his assests and has benefited him and his clients along the way.

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